Successful entrepreneurs use an effective blend of traditional and digital marketing strategies to maintain and grow market share and build brand momentum. Your strategic brand vision — your hopes, dreams, and goals — is a good starting point. Then, detailed market research, business data analytics, and a competitor analysis clarify the best strategic actions, marketing tools, and media platforms to reach and serve your customers.
This article from Eleanor Wyatt (Remoteworkwellness.net) highlights a few ideas to help you scope out the marketing landscape and make the right business decisions to get the most out of your brand identity and position your brand for growth and innovation.
Digital or Traditional Marketing — Why Not Both?
The recent growth of digital marketing and online advertising has been nothing short of phenomenal as technology and lifestyle trends continually inspire innovation and growth. Customer relationship management data, coupled with your own KPIs and marketing data analytics, confirm productive resource allocation and stimulate new insights into market patterns, customer sentiments, and social behavior. Optimize your website visits and conversions with powerful DIY SEO tools, and integrate social media and automated email advertising to present a coherent brand personality to customers and target audiences. When it comes to social media, it’s worth looking at Facebook ads to generate leads. This is a great way to get your brand in front of people, and Facebook ads are relatively inexpensive. Plus, you can create a Facebook ad with free online design tools that provide templates, fonts and colors to build an ad you can quickly post.
Many profitable businesses also count on time-honored, tried-and-true marketing methods to get the word out — and for good reason. Hard copy flyers, word-of-mouth testimonials, personalized phone calls, and local broadcast and community newspaper advertising works!
Market Research Supports Brand Innovation
Effective branding and marketing plans need a solid foundation of accurate and timely market research. Call in the professionals to perform brand awareness surveys to build your presence, design campaign initiatives, or focus on market segmentation and new customer acquisition. Social listening tools, share counts, and website traffic analytics reveal what your customers really think and feel about your company and products. Brand evolution and rebranding integrate sales and consumer research, projected market trends, and your brand intuition and vision to build momentum and explore new directions for your company.
Building customer loyalty and reaching new audiences means keeping in touch with social and economic forces shaping the market and modern lifestyles. Consider adding new skills and business knowledge to increase your confidence and ability to manage your brand effectively. Good options for online business degrees or diplomas and short courses in marketing and branding are available online. Flexible schedules and part-time studies allow you to work full-time or tend to family obligations while completing your program.
Reach Out and Connect With Consumers
Branding and marketing tools are constantly evolving and innovating with the ebb and flow of prevailing market forces and consumer and social lifestyle trends. Your strategic marketing plan contains your vision, brand personality, and marketing practices to successfully navigate and position your brand in the marketplace. So make the most of traditional and digital marketing, research your market to push innovation and consider taking courses that teach you how to level up your brand.