In the Limelight with Clarissa Burt interviews Brian Kelly: Founder of Mind, Body, Business
Clarissa: Everybody, you are In The Limelight with Clarissa Burt! Today we have another extraordinary guest that I’m very thrilled to have on, Brian Kelly, a good friend of mine. He’s the host of The Mind, Body, Business Show. He does a lovely show every week, bringing entrepreneurs, coaches and all kinds of people that will give awesome golden nuggets about business. Brian is doing something really cool with his show and I wanted to talk about that. We’re also going to talk about his upcoming course that I’m really excited to be a part of. So, welcome to In The Limelight!
Brian Kelly: Thank you so much, Clarissa. I love that word “limelight”.
Clarissa: I do, too. I thought it was fitting for the people that I have on the show that help you look good, feel good, be good or live a greater good. We do that through the medium of television podcast and a digital magazine. I think “In The Limelight,” says it all, as does Mind Body Business, because once upon a time, you were a certified personal trainer. You did that for a very long time, then all of a sudden you said, “I think I want to do something else.“ What prompted that?
Brian Kelly: It almost was all of a sudden, although it took about a week to process. It was interesting because listening to others is very valuable. Specifically, those that are closest to you, that really care about you, love you and want the best for you. I started getting messages from different people at very strategic times, all within maybe a week apart. One of them was my wife who said, “Anytime you start anything new, of any degree, you immediately go in and automate the heck out of it. I know that you like doing that.“ She was right, I did, but it was in the tech field and I didn’t want to do tech. Then, a guest that came on my show, because I was doing the show as well as fitness at the time, they said similar things. I thought they’re all right. Then more came, I kept seeing signals. I likened it to that movie with Jim Carrey, Bruce Almighty. He’s driving along and it’s raining, he’s destitute and he’s holding rosary beads in his hand and he said, “I give up God, I’m all yours. Just show me a sign.“ Right in front of him was a stake bed truck with all these signs hanging out and he didn’t heed those signs and he ran into a telephone pole. I said I don’t want to be him, I’m going to heed the signs. I made the decision to switch. I love fitness and everything there is to do with it, but I quickly realized how much happier I was the instant I made that decision to move into where I really shine. That’s the automation of businesses through web sites and software.
Clarissa: I have to say, you’re an absolute expert at automation. Since the day you came into my life not too long ago, I’ve been automated by Bruce Kelly and company. Let me tell you, there’s stuff coming at me right and left. It’s really great because, as entrepreneurs, we get busy and these reminders come in to, “sign up for his show, he’s got a podcast coming up soon, his show’s coming on.” It is really helpful for the receiver, but I’m assuming even more so for you. Everything is organized and you don’t have to think about it again. I hope you’re going to be teaching a little bit about what you know to our listeners who are not as organized as you were.
Brian Kelly: It’s funny you say “as organized as me“ because I’m one of the least organized people on the planet. The thing that automation does for me is to create an automatic way of being organized. It helps me immensely because I’m not a very organized individual by nature. But with automation, I don’t have to worry about it. It came out of need more than anything. Running a live show, bringing on guests, doing the pre-show setup, the post-show follow up, everything that goes into the whole production takes many moving parts. With that, there are so many areas for human error. When you automate it and set it up to where things are handled in the background by computers and software rather than you, everything goes much smoother. It’s been a godsend, I couldn’t do my live show on a weekly basis if I didn’t have this in place.
Clarissa: Not only are there many moving parts within pre-production, production, and post-production of what we do but the moving parts around the industry itself. As you know, since the minute you started creating the course, there have been quite a few changes that you are having to keep up with as you’re creating your course. Can you give everyone an idea of how to be ahead of the curve or in the right place?
Brian Kelly: There is no way. That’s one of the reasons I did not want to make my company’s primary business be tech-based because of what you just said, tech never slows down. It never stops. It’s always improving, which I like. As a business who is putting together tech to teach people, you have to stay on top of it. With all the moving parts that are involved, it’s a lot to manage and keep ahead of. So, I use the strategy of delegating. I brought on a team and I found ways to offload the things that are mundane. I would then go into those higher-tech areas to cultivate and then train my team so they can eventually take over those duties as well. Ultimately, Clarissa, we just want to be the talent. We just want to show up and start talking.
Clarissa: Exactly. Wouldn’t that be nice?
Brian Kelly: Yeah and it’s OK to have these broadcast software and things that you control and switch. It’s simple enough to do with one person, but even that would be nice to scale up and have someone else take the controls. All you have to do is concentrate on providing the value that your audience wants and deserves.
Clarissa: What a concept. I do remember the days where I just had to show up on set and be ready with my interview. Those days are long gone, but they were really exciting times.
Clarissa: Where can we follow you, by the way, let’s get that out of the way so everybody will know exactly how they can find you and follow the show.
Brian Kelly: The show itself has a web site. It’s called, TheMindBodyBusinessShow.com. The parent company is, ReachYourPeakLLC.com, which includes links to the show and other things that we do. My Facebook is private, but probably the best place to connect with me one on one. My profile name is Brian Carl Kelly.
Clarissa: That’s good to know. So here’s what’s not so good to know, if you want to get a show, you’re probably looking at like 2023 because the guy’s booked. He’s got a lot going on. He asked me to come on his show and I said, “Sure, when?” He showed me his calendar and we booked it in February 2020, right? Anyway, I’m booked on the show. Let’s get back to the technical part of all of this. After talking about this, I’m thinking, if there’s that much to it, maybe I shouldn’t even try. What do you say to that?
Brian Kelly: That’s a common response. Without proper guidance, people just shy away from doing it altogether. Over the course of doing the show, I’ve been doing for over a year is often after it’s over, I do a debrief every single time with the guest. We’re not streaming live anymore and we’re just talking like you and I are now. More often than not, they would say, your show is different, there’s more quality. It’s more professional. Can you show me how to do it? I thought, wow, I’m always teaching and training to listen to the market. Do what they tell you they want, don’t do what you think they want, you’ll fail if you do. That also played into my decision of switching over. I thought I’m a fitness guy at this point, I don’t have time to create a whole info product. So, I’m putting together a very comprehensive program. It’s in the works right now and it will take any individual from A to Z. I’m talking about any individual at any technology level of expertise. I have people like Clarissa involved in a beta test group. They will give me great input on how to make it so easy that anybody can follow the directions and make it happen. I’m going to have ten, I have about eight right now. It’s not going to be an instant fix. There are many steps, but at least you will have someone who will hold your hand, step by step. You can put this together for yourself. I would then highly recommend bringing in people and delegating, scaling your business, bringing in help and then outsourcing the knowledge of that to your team so that you don’t have to be stuck in the business.
Clarissa: Who is this course for? Give me an idea as to who the end-user is. Is it somebody that thinks “media is my life and that’s all I do”? Or is this an adjunct to their core business?
Brian Kelly: Great questions. All of the above. What the show has become for me personally is an unbelievable, powerful lead magnet. Recently, I’ve gone to events and I had stopped going to networking events or seminars for entrepreneur based events. I was standing in those little circles that you get in at breaks during these events. Of course, at some point, they turn to you, “So what is it you do?” This was the first time it happened after I left the fitness industry. I thought, what am I going to say here? I just went straight in and said, I host a live online television show where I interview successful entrepreneurs such as yourself. I stream live to nine different platforms simultaneously. As I said, everyone in that little circle reached for their business card and thrust it forward toward me. That happened not once, but twice on two separate occasions. The first time was with a group of all females. The second was all males. We’re always talking about building your platform as entrepreneurs, to be known, liked and trusted. You need exposure. This is a perfect vehicle to do that massive exposure. That’s why I coined the name of the program “carpet bomb marketing”. That’s a term used from war, but it’s just a metaphor where you see a bomber flying over and dropping bombs. I like to say, much like you would see a rabbit running along, dropping little pellets. The whole idea is to hit every possible nook and cranny of marketing. It’s difficult to do manually, so I’ve set up a comprehensive automation system that not only shows you how to shoot, create and maintain your video, but how to repurpose that and get on as many platforms as possible using a variety of proven techniques that I’ve been using over the past year.
Clarissa: We all know about social media which is very important and a full-time job in and of itself. But there’s nothing like, what I would like to call, the traditional media, which is now almost non-traditional because it’s not regular broadcast as we grew up knowing it. It’s something new and exciting because it’s yours and you can do with it what you want. That’s the part that I love the most, is that I can have my own platform. Brian, you can speak to this. This is what your course is about, your own platform, your own way, your own branding, your own colors, your logo. I think once people get comfortable with the idea, it’s one of the most fun darn things I can think of. I could sit here and do this all day long. Why don’t you give me your thoughts on that?
Brian Kelly: Absolutely. What I like to promote or suggest is when people start a new show is doing what you’re doing, Clarissa, an interview-style show. It’s not just one talking head throughout the entire video. That is not as interesting as two people talking because usually, it’s one opinion of one person. If there’s two, it’s two people just talking. That helps you if you are at all hesitant to get on in front of a camera. It quickly becomes a conversation between two people, it becomes natural and you’ll quickly lose the jitters. I can’t tell you how many times my past guests came on saying, I’m so nervous. I said, we’re going to have a lot of fun, it’s just you and me. We’re just going to talk, that’s all it is. Just coming on and having a talk like you and me, Clarissa.
Clarissa: It’s really cool because again, there is so much happening in this medium and there are so many different ways that you can go to. What I love about you and I think that you found in me, is that we are right on top of what’s happening at the moment. There are one or two things that you’ve been able to enlighten me about, but for the most part, this is a continual transformation. This is why I think it’s really important that people find you, that they follow you, and that they get your course. The cool thing about your courses is there not yesterday’s news. You’re giving them what’s happening today. Now, it’s not ready yet and you’re going to let us know when that will be. But, what I really love about you, is that you’re so ahead of the curve that people must feel comfortable about working with you.
Brian Kelly: Yeah, you have to be. I’ve been involved in other training programs, as a client, where it’s technology-based and they are suffering the very fate I didn’t want to. The technology was moving beyond and they had certain things they were training that didn’t work anymore. Primarily due to the fact that social media platforms are continually changing their underlying algorithms and the rules and they start blocking things. That’s something that you always have to stay in front of. If you’re looking to get into a tech type of a business or you have one already, then getting help is of paramount importance. That is delegating whether you get apprentices or employees, but help is absolutely imperative.
Clarissa: No pressure, but when might we see this fabulous new course we’ve been talking about?
Brian Kelly: I am so determined to get this thing done. I had no idea what was in front of me when I started this, it just came naturally to me. I love to do automation. I’m a software engineer by trade going back many years. It just is something I just jump in and go. Now, to look at everything that I had done and built and am using currently to train, I know I need to put a lot of detail in it so it doesn’t become automatic too. You won’t have to worry about coming back asking for support issues and things like that. I am just determined to get this done before the year is over, but there is a lot left to do. There’s video shooting, editing, and so much more. That is my number one priority right now. I continue to do my show every week, it’s sprinkled in there because I’m committed to that. I’ve got guests lined up through February of next year and that’s a great problem to have. I can also show everyone that goes through this course exactly how to do just what I did. I don’t have to worry about booking guests right now, I still accept them and I will even up to the end of next year. You just set up a system and it starts working. I have people coming to me automatically. I rarely ever reach out and look for guests to come on my show anymore. The whole thing’s been automated, it’s been amazing.
Clarissa: The really cool thing about this is that it never gets old. It’s always a blast.
Brian Kelly: Most of my guests, I’ve never met before until 30 minutes prior to the show going live. That’s a testimony to the sources I’m using to get the guests that are coming in and asking to be part of the show.
Clarissa: That’s all part of the course, how to find the guests?
Brian Kelly: Yeah. The show itself actually isn’t the most important part of it. The live video show is just the beginning part. Once it’s over, you get to repurpose it into different formats, including podcasts. After the show is done streaming live to multiple platforms, it’s recorded on YouTube. It’s also being uploaded to a transcription service and to fifteen podcasting platforms. It’s going to Roku and Amazon Fire TV getting massive views there. It’s been phenomenal.
Clarissa: In my case goes to a digital magazine as well.
Brian Kelly: I was thumbing through your magazine earlier today. It’s awesome. I love it.
Clarissa: It’s only the second one, the third one is going to be even better. I just can’t tell you how excited I am about this medium of media.
Brian Kelly: I particularly love how you segmented it and organized it into your four pillars. They look good, feel good, be good, and the greater good. I noticed that as I’m thumbing through, I saw the color change everything. I thought this is well done.
Clarissa: You’re gonna be in, be good. Be good is business, finance, and relationships and I feel your course is that.
Clarissa: We went past our 20 minutes and then some, but the two of us all darn day about stuff like this, because that’s how passionate and excited we are about what we do. Can you tell everybody where to find you again?
Brian Kelly: Brian Carl Kelly on Facebook or ReachYourPeakLLC.com is the other main one to go to.
Clarissa: When the course is ready, obviously you’ll let everybody know so if they’re following you, they’ll be the first to find out.
Brian Kelly: That is correct.
Clarissa: Awesome. Well listen, buddy, it’s been lovely talking to you. I’ll speak to you soon. I love working with you and love a collaboration with you. I’m really excited for you and for your course to come out so everybody else can be doing something very similar to what you and I are already doing. Everybody, that was Brian Kelly In The Limelight. Don’t forget to like, subscribe, and share! We will see you again very soon in the next episode of In the Limelight. ✧